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Research & Guides

Independent articles on researching, comparing and selecting Adobe and Google consulting partners.

Adobe Real-Time CDP

Adobe Real-Time CDP Partners: How to Evaluate Before You Commit

Real-Time CDP projects are data-engineering programs wearing a marketing badge. Evaluate partners on identity architecture, governance design and activation outcomes — or inherit an expensive segment browser.

Editorial Team · 20 July 2026

Adobe Workfront

Adobe Workfront Implementation Partner: How to Choose One

What an Adobe Workfront implementation partner does today: process design, Workflow and Planning setup, Workfront Fusion, AEM Assets and GenStudio integrations, the phases, and the questions that reveal real experience.

Editorial Team · 5 July 2026

Adobe Journey Optimizer

Adobe Journey Optimizer Partners: A Practical Hiring Guide

AJO engagements succeed on journey strategy, profile readiness and deliverability — not canvas configuration. What to demand from an implementation partner, what it costs, and the failure modes to screen against.

Editorial Team · 28 June 2026

Marketo Engage

The Marketo Engage Partner Evaluation Checklist

A working checklist for hiring Marketo Engage help: lifecycle architecture, CRM-sync depth, scoring design, migration hygiene and the operating-model questions that predict whether your instance stays healthy.

Editorial Team · 20 June 2026

Partner Selection

Writing an Adobe Partner RFP That Gets Comparable Proposals

Most martech RFPs produce incomparable proposals and negotiating disadvantage. Here is the section-by-section structure that forces comparability, the questions that expose delivery models, and the process that keeps leverage with the buyer.

Editorial Team · 12 June 2026