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Research & Guides

Independent articles on researching, comparing and selecting Adobe and Google consulting partners.

Google Marketing Platform

LinkedIn CTV Ads in DV360: What Buyers Should Do Now

Net Influencer reports Google has launched a monthly Marketing Platform series and folded LinkedIn CTV ads into DV360. Here is how to prepare, test and measure.

Editorial Team · 24 October 2026

Google Marketing Platform

DV360 YouTube Ads Now Need a Business Name and Logo

PPC Land reports Display & Video 360 now requires a business name and logo on YouTube ads. Here's who should check what, and how to prepare brand assets.

Editorial Team · 17 October 2026

Google Marketing Platform

DV360 sensitive categories now 3 tiers and 10 themes

PPC Land reports Google dropped DV360 sensitive categories for three tiers and ten themes. Here is what to audit, test and measure in your brand-safety setup.

Editorial Team · 13 October 2026