Data Sources

The Public Record We Draw From

Everything published on MartechPartners traces back to one of the source categories below, and profiles record which one each fact came from.

• Official partner directories — Adobe's public partner directory and Google's published partner listings are our primary source for partnership status, tiers and specializations.
• Company websites — public services pages, office locations, leadership pages and published client lists, used with the caveat that they are self-descriptions.
• Press releases and public announcements — acquisitions, partnership milestones, award wins and practice launches.
• Public case studies — only case studies accessible without gates or NDAs are referenced; private references stay private.
• Certification information — where vendors or firms publish certification counts publicly, we record them with their date.

Deliberately absent from that list: scores and star ratings pulled from external platforms, and testimonials collected from customers. We publish neither. A profile here is a research record built from documented public evidence, not an aggregation of opinion.

What We Deliberately Do Not Use

No confidential material, no leaked documents, no private correspondence, no scraped personal data. We do not publish individuals' information, and we never fabricate a data point to make a profile look complete — a field the public record cannot answer is labelled Not Publicly Available and left visibly empty. Where a claim exists only in a company's own marketing, it is labelled as reported rather than verified, so you always know whether you are reading evidence or self-description.