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Research & Guides

Independent articles on researching, comparing and selecting Adobe and Google consulting partners.

Adobe Experience Manager

Hiring an AEM Implementation Partner: What Actually Matters

AEM projects fail on architecture and content operations, not templates. Here is how to evaluate implementation partners for Sites and Assets — including Cloud Service realities, cost bands and the reference call that tells you everything.

Editorial Team · August 2026

Adobe Real-Time CDP

Adobe Real-Time CDP Partners: How to Evaluate Before You Commit

Real-Time CDP projects are data-engineering programs wearing a marketing badge. Evaluate partners on identity architecture, governance design and activation outcomes — or inherit an expensive segment browser.

Editorial Team · July 2026

Adobe Commerce

Selecting an Adobe Commerce Partner: An Evidence-First Guide

Peak-traffic scars, honest replatform advice and post-launch economics — the evidence that actually predicts whether an Adobe Commerce partner will carry your store through the next three Novembers.

Editorial Team · July 2026

Adobe Workfront

Adobe Workfront Consulting Partners: Who to Hire and Why

Workfront succeeds or fails on operating-model design and adoption, not configuration. How to evaluate consulting partners for work management — including the change-management evidence most buyers forget to demand.

Editorial Team · July 2026

Adobe Journey Optimizer

Adobe Journey Optimizer Partners: A Practical Hiring Guide

AJO engagements succeed on journey strategy, profile readiness and deliverability — not canvas configuration. What to demand from an implementation partner, what it costs, and the failure modes to screen against.

Editorial Team · June 2026

Marketo Engage

The Marketo Engage Partner Evaluation Checklist

A working checklist for hiring Marketo Engage help: lifecycle architecture, CRM-sync depth, scoring design, migration hygiene and the operating-model questions that predict whether your instance stays healthy.

Editorial Team · June 2026

Partner Selection

Writing an Adobe Partner RFP That Gets Comparable Proposals

Most martech RFPs produce incomparable proposals and negotiating disadvantage. Here is the section-by-section structure that forces comparability, the questions that expose delivery models, and the process that keeps leverage with the buyer.

Editorial Team · June 2026