Martech Partners Contact
MartechPartners

Research & Guides

Independent articles on researching, comparing and selecting Adobe and Google consulting partners.

Adobe Experience Manager

Adobe Experience Manager to WordPress Migration Agency Guide

Thinking of hiring an Adobe Experience Manager to WordPress migration agency? Here's when leaving AEM makes sense and when it doesn't, what the work covers, the SEO risks and how to choose an agency.

Editorial Team · 25 October 2026

Adobe Campaign

Adobe Campaign Integration with Google Analytics: What Works

Adobe offers no native connector between Adobe Campaign and Google Analytics. Here's how teams link them with UTM parameters, GA4 reports, the Measurement Protocol and BigQuery, plus what GA4 can't measure.

Editorial Team · 25 October 2026