GA4
GA4 hostname include filters and User Groups Admin API
Hostname Include filters, Dashboards and a User Groups Admin API landed in GA4 this autumn. Here is who should act, what to test and what to skip.
Editorial Team · 10 October 2026
Research & Guides
Independent articles on researching, comparing and selecting Adobe and Google consulting
partners.
Google Cloud
BigQuery Iceberg flexible column names and Gemini SQL editor
On 8 October 2026 BigQuery made flexible column names default for Iceberg tables and made Gemini's inline SQL editor action generally available. Here is what to do.
Editorial Team · 9 October 2026
Google Marketing Platform
DV360 Vertical Video Unification: What Teams Should Do
The Tech Buzz reports Google has launched vertical video unification for Display & Video 360. Here is how to audit, test and measure your vertical video setup.
Editorial Team · 6 October 2026
Google Marketing Platform
DV360 Low-Converting Ads: Audit Where Spend Goes
PPC Land reports half of Kroger's Meta and DV360 spend went to low-converting ads. Here's how to check your own Display & Video 360 spend at creative level.
Editorial Team · 5 October 2026
Google Marketing Platform
DV360 and CM360 stop billing unrendered ads in 2027
Google will drop unrendered ads from DV360 and CM360 billing in February 2027. Here's what it changes for spend, reporting and reconciliation, and what to do first.
Editorial Team · 4 October 2026
Google Marketing Platform
Hellmann's DV360 vertical video test: what it means
PPC Land reports Hellmann's gained 24% unique reach in a DV360 vertical video test. Here is how to run, measure and read a similar test in your own account.
Editorial Team · 3 October 2026
Google Cloud
BigQuery Security center and OBJ.LIST are now generally available
On 30 September 2026 BigQuery made the Security center, OBJ.LIST and a reworked jobs explorer generally available, and added DML and EXPORT steps to query plans.
Editorial Team · 1 October 2026
GA4
GA4 Hostname Include Filters, Dashboards and Conversion Windows
GA4 now lets you allowlist hostnames, build Dashboards, set custom conversion windows and check campaign imports. Here is what to act on and what to leave alone.
Editorial Team · 1 October 2026
GA4
How Do I Know Which AI Search Query Generated a Lead?
You can't see the exact prompt — no AI assistant passes it. Here's what you can track, how to tie AI visits to revenue, and which ChatGPT prompts pay.
Editorial Team · 30 September 2026
GA4
How to Know What Users Searched Before Clicking Your Website
Search engines stopped passing queries to websites years ago. Here's where search terms still live, what each tool shows, and how to link queries to leads.
Editorial Team · 30 September 2026